OUR IDENTITY

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SARRAHRAJ ENTERPRISE PVT. LTD. (Our Indian Arm)

Sarrahraj Enterprise Pvt. Ltd. Limited is a subsidiary company of Raj Group having it's operations in India since 2009. Sarrahraj Enterprise Pvt. Ltd. is a subsidiary company of Raj Group of companies, UAE. In 2009, the group started the Business in India under the umbrella of Sarrahraj Enterprise Pvt. Ltd.

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  • Over the decades, Sarrahraj Enterprise Pvt. Ltd. has expanded and diversified into various business domains.
  • Sarrahraj Enterprise Pvt. Ltd. was started with the mission "Providing Contemporary Technology, Products and Services" across the world. We take this opportunity to introduce ourselves as a professional marketing organization in field of GPS Technology, Power Tools, Construction & Building Materials Hardware, All types of Bolts, Nuts, Fasteners, Hand Tools, Carpentry Tools, Measuring Equipment, Industrial Supplies, Oil Field, and Marine Supplies & Power Transmission System etc.
  • With our excellent, know how in product and marketing we can serve your esteemed professional company with our wide range of product and experience.
  • Our service is remarkable, prompt and our guidance with our long-standing experience helps our customer to select “Right Product for Right Application at Reasonable Price”.
  • We take great care in selecting our suppliers and their product in term of quality, consistency, price and their service, which in turn helps us to be on the mark of our commitment to our customers. We source out the best product around the globe and constantly update them with latest inventions in our relative field and keep updating our customer on their requirements.
  • Over the decades, Sarrahraj Enterprise Pvt. Ltd. has expanded and diversified into various business domains.
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DR. MUSTAFA SASSA (The Man Behind)

Chairman and Managing Director of Raj Group of Companies, UAE. He has done Masters in Criminology & Emotional Intelligence from UK. Recently he was conferred with Doctorate, in Business Management & Leadership University in Colombo.
Dr. Mustafa Saasa has joined Raj Group in 1990.

  • He designed, articulated and implemented marketing strategy that transformed the group from just a family brand to a global brand, revered for its technology, innovation, customer friendliness and product range.
  • He honed his entrepreneurial skills under the tutelage of his father and Founder Chairman, Late Mr. Taherali Saasa.

SELLFORCE INTERNATIONAL LLC (Our Global Arm)

Sellforce International LLC is a subsidiary company of Raj Group having it's operations in Middle East and Africa since 1958. Sellforce International LLc is a subsidiary company of Raj Group of companies, UAE since 1999. Raj group is in operations since 1958 in Dubai, expanded and diversified into various business domains.

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  • We are professional organization in field of GPS Technology, Power Tools, Construction & Building Materials Hardware, All types of Bolts, Nuts, Fasteners, Hand Tools, Carpentry Tools, Measuring Equipment, Industrial Supplies, Oil Field, and Marine Supplies & Power Transmission System etc.
  • Our service is remarkable, prompt and our guidance with our long-standing experience helps our customer to select “Right Product for Right Application at Reasonable Price”.
  • We have our presence in Middle East, Africa and India. We have our head office in Dubai, UAE and associate offices in Libya, Egypt, Oman and Cameroon.